The Cocktail Project

PROJECT OVERVIEW

Building on the strong DeKuyper’s case business results, we applied the same approach across the entire Beam Suntory portfolio of legendary spirits, creating a consumer-centric digital experience called The Cocktail Project. This premium mobile-first experience features a searchable database of recipes, high-quality photos, video tutorials and articles—promoting the entire portfolio of Beam Suntory products. In its first seven months, search traffic for The Cocktail Project exceeded that of top competitor, thebar.com. And, it all started with the insight that what customers really want is to make cocktails to celebrate with people they love.

HOW DO YOU DECIDE?

For enterprise organizations around the world, Software Defined Networking (SDN) is transforming the way we build and operate our networking infrastructure. Similar to the way virtualization technology has revolutionized application servers and storage, we are now going through the same evolution on the networking side of the house. The promise of SDN touches on several aspects. Simplicity and speed of rolling out new services across an organization is one. Flexibility and operational efficiencies to reduce cost is another. However one of the most critical aspects of SDN is its implications on security. With the almost weekly news of hackers penetrating critical institutions around the world, this cannot come soon enough. Let’s look at three ways SDN can help organizations secure their networks and keep hackers at bay.

NETWORK MICRO

Networks were originally designed to connect devices and users together. However, as more applications and services started to move to IP (think of CCTV cameras, building management systems, telephones, etc.), the need to separate those devices into separate zones became essential. Using one physical converged network makes sense from a cost and management perspective, but SDN would allow us splitting up this network into secure isolated zones. An attacker, whether an external hacker or even a disgruntled employee, will not be able to have access to any network services outside of their allocated zone.

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